Recent Turner College Graduates Speak to Freshmen Business Students

As an August 2023 entry of Turner Business reported, the Turner College's introductory course -- BUSA 2115, Introduction to Business -- is being taken back into the laboratory during fall 2023 semester in order to develop some new ideas for generating greater interest in business among first-year students. One of the goals of the now-revamped course is to introduce students to the faculty in the Turner College and to have the students learn about each of the Turner College's majors and minors. One facet of the new plan has faculty from each discipline group -- accounting, economics, finance, management and marketing -- take ownership of a week of the course during this semester to provide students with lectures and interactive activities in an effort to introduce students to the faculty in the Turner College and to have the students learn about each of the Turner College's majors and minors. That process began back in August when the Turner College's economics faculty met with these students.

Another facet of the new plan has recent Turner College graduates meet with the same classes in order to provide an indication as to where students can find employment upon graduation from the Turner College. This occurred this week when a group four recent Turner College graduates, including Mary Alderman, Jarel Hearst, Rolo Lopez and Marci Norris, spoke with freshman business students enrolled in the Turner College's BUSA 2115 courses. Alderman earned a BBA in marketing from the Turner College in 2023, and she is currently the Social Media Manager for Yalla Public Relations. Hearst earned a BS in computer games and programming skills from the TSYS School in 2023, and he is currently a freelance video game developer. Lopez earned a BBA in management from the Turner College in 2023, and he currently works as Area Coordinator for the Massachusetts College of Liberal Arts. Norris earned a BBA in marketing from the Turner College in 2022, and she is currently the Chief of Staff to the Columbus City Manager. Turner Business joins the Turner College administration in thanking these young alumni for giving back to their alma mater.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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