Turner College's Introduction to Business Course Goes back to the Lab

The Turner College's introductory course -- BUSA 2115, Introduction to Business -- is being taken back into the laboratory this semester in order to develop some new ideas for generating greater interest in business among first-year students. One of the goals of the now-revamped course is to introduce students to the faculty in the Turner College and to have the students learn about each of the Turner College's majors and minors. Under a new experimental format, faculty from each discipline group -- accounting, economics, finance, management and marketing -- will have one or two class periods this semester to introduce its area of study. That is, faculty from each discipline group will take ownership of a week of the course during this semester to provide students with lectures, interactive activities, and/or guest speakers. At the end of the week, students enrolled in the course will complete an out-of-class activity in order to assess their understanding of the concepts and activities that were covered and presented. It is hoped that this new format, at the experimental stage now, will boost student retention. Thanks to Phil Bryant, associate professor of management and instructor of record for two sections of the course, for leading this important Turner College initiative.

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Seven Turner College Management and Marketing Faculty Have Combined to Produce Eight A-Level Journal Publications Between 2021 and the Present

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