TSYS School, Jianhua Yang, Lixin Wang Each among Top Five in the World

New research by computer scientists in the School of Information Technology at Universiti Utara Malaysia that ranks institutions and individuals on the basis of scholarship in the area of stepping-stone attacks heaps praise on the Turner College’s TSYS School of Computer Science and two of its faculty – Jianhua Yang and Lixin Wang. The article, published in the April 2023 issue of the International Journal of Research in Engineering and Science, provides a bibliometric analysis of both publication and citation data from 2000 to September of 2022 related to research on stepping-stone intrusion. Among several results, it reports that Columbus State University ranks second worldwide, trailing only the University of Houston, using total publications on the subject as the basis of comparison. A number of other U.S. institutions appear in the top 10, including third-ranked North Carolina State University, fourth-ranked University of Illinois, sixth-ranked Iowa State University, eighth-ranked George Mason University and tenth-ranked Cornell University. Again using total publications as a measure of research productivity, the TSYS School’s Jianhua Yang is the top-ranked scholar worldwide, while his colleague, Lixin Wang, ranks third overall. Lastly, the study also ranks the 20 most impactful studies since 2000 using citations as the basis of comparison. In doing so it reports that Yang is a co-author on both the 14^th- and 17^th-most cited studies on stepping-stone intrusion since 2000.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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