Turner College Marketing Professor Sungwoo Jung Investigates the Impact of Company Logo Redesign in the Restaurant Industry

The American Marketing Association defines "logo" as a name, term, sign, symbol or design intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Company logos frequently include textual and/or visual design elements that are descriptive of the type of product/service that companies market. Visual cues can grab consumers’ immediate attention and later remind them of a particular firm. Although prior research has focused on the importance of logo design, none has analyzed data from actual companies that can be utilized to better understand the real-world implications of branding strategy. New research by Turner College marketing professor Sungwoo Jung and Sidhant Dash of the University of Georgia fills this void by investigating how logo changes affect sales and stock prices of restaurants. As these researchers explain, restaurant brands feature a variety of logos, such logotypes (i.e., logos that primarily focus on text) and combination marks (i.e., logos that primarily focuses on symbolism and text), which are the focus of the study. To explore logo changes within these categories of logos, Jung and Dash examine nine restaurant brands that have made logo changes: Papa John's, Sweetgreen, Kura Sushi, El Pollo Loco, Dunkin’, Noodles & Company, Burger King, Popeyes, and Tim Hortons. For companies with available stock price series, the statistical tests presented in the study, which appears in the current issue of the International Journal of Business & Management Studies, indicate that simplistic logo changes did not significantly alter stock prices. However, some companies' sales revenues did significantly improve one to two years after a logo change.

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Four Turner College Faculty Recognized for Outstanding Teaching

CSU Head Women's Soccer Coach Jay Entlich recently released a list of CSU faculty who have been chosen by a player as a member of the CSU faculty who has impacted the player in a positive way along their journey at CSU. Four Turner College faculty were included on the list, along with the player who nominated each. Management professor Phil Bryant was named by Sophia Leal , a freshman midfielder from Oxford, Georgia. Sophia attended Eastside High School and was a two-time all-region selection during her high school career. Through the first 10 games of 2024, she has scored one goal and recorded three assists. Next, management professor John Finley was named by Lizz Forshaw , a graduate student forward from Stockton, England. Lizz, who attended IMG Academy in south Florida, has scored four goals and recorded four assists this season. During her senior year in 2023, she scored three goals and recorded two assists. As a junior in 2022, Lizz scored three goals ...

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International ...

Hammer joins Turner College Finance Faculty

The Turner College's Department of Accounting and Finance welcomes Melissa Ingle Hammer , who joins the group as an adjunct faculty in finance. Hammer graduated from the Turner College in 2005, after earning a BBA in finance. She later went on to earn an MBA from Auburn University, a Specialist Certificate in Conduct Risk from the University of Manchester, a Certificate in Team Culture from the University of Pennsylvania, and a Certificate in Executive Presence from Cornell University. Hammer is the SVP of Fair Lending Product Management with RiskExec at Asurity. She previously worked as Compliance Manager of Fair Lending at Synovus, a senior regulatory consultant with Wolters Kluwer, and as VP of Compliance at TD. This semester Hammer will be teaching FINC 3135, Financial Institutions and Technologies. Turner Business welcomes Melissa and wishes her a great first semester in the Turner College.

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