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Turner College Marketing Major Madison McDonald Putting Academic Skills to Work for CSU Softball

As part of her role on the CSU softball team, Turner College marketing major Madison McDonald is charged with promoting the team's Bullpen Club. "My role involves making connections to attract both current members and potential new members. The goal is to increase membership of the club which would in turn increase game attendance and boost overall engagement with the softball community. I use Facebook and make contacts through text messages and phone calls to reach possible new members and share information," Madison explained. The Bullpen Club provides updated information through newsletters sent through e-mail and provides information on social media about the softball program and the players. "The involvement of promoting the Bullpen Club helps emphasize the critical role that communication plays in connecting the community and family members that provide support to the student athletes throughout the season and the school year. I have learned how valuable it is to make connections and the impact they can make in effective marketing strategies," Madison added.
     Madison is a senior shortstop from Lanett, Alabama, who transferred to CSU from Anderson University. Last season, her first at CSU, Madison started 41 games and posted a .302 batting average with 32 hits, 5 home runs, 2 doubles and 26 RBI. She also recorded a .462 slugging percentage and a .358 on-base percentage with 15 runs scored. Lastly, she marked a .913 fielding percentage, with 67 outs and 70 assists. Last season CSU finished 35-24 overall, and 16-8 in the Peach Belt Conference. After the regular season, the Lady Cougars went 4-1 in Peach Belt pool play and advanced to the championship series against the University of North Georgia. Upon taking 2 of the 3 games and claiming the championship, CSU advanced to the NCAA tournament where they fell to both Francis Marion University and Flagler College. 
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