Turner College Marketing Major Madison McDonald Putting Academic Skills to Work for CSU Softball

As part of her role on the CSU softball team, Turner College marketing major Madison McDonald is charged with promoting the team's Bullpen Club. "My role involves making connections to attract both current members and potential new members. The goal is to increase membership of the club which would in turn increase game attendance and boost overall engagement with the softball community. I use Facebook and make contacts through text messages and phone calls to reach possible new members and share information," Madison explained. The Bullpen Club provides updated information through newsletters sent through e-mail and provides information on social media about the softball program and the players. "The involvement of promoting the Bullpen Club helps emphasize the critical role that communication plays in connecting the community and family members that provide support to the student athletes throughout the season and the school year. I have learned how valuable it is to make connections and the impact they can make in effective marketing strategies," Madison added.

Madison is a senior shortstop from Lanett, Alabama, who transferred to CSU from Anderson University. Last season, her first at CSU, Madison started 41 games and posted a .302 batting average with 32 hits, 5 home runs, 2 doubles and 26 RBI. She also recorded a .462 slugging percentage and a .358 on-base percentage with 15 runs scored. Lastly, she marked a .913 fielding percentage, with 67 outs and 70 assists. Last season CSU finished 35-24 overall, and 16-8 in the Peach Belt Conference. After the regular season, the Lady Cougars went 4-1 in Peach Belt pool play and advanced to the championship series against the University of North Georgia. Upon taking 2 of the 3 games and claiming the championship, CSU advanced to the NCAA tournament where they fell to both Francis Marion University and Flagler College.

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Four Turner College Faculty Recognized for Outstanding Teaching

CSU Head Women's Soccer Coach Jay Entlich recently released a list of CSU faculty who have been chosen by a player as a member of the CSU faculty who has impacted the player in a positive way along their journey at CSU. Four Turner College faculty were included on the list, along with the player who nominated each. Management professor Phil Bryant was named by Sophia Leal , a freshman midfielder from Oxford, Georgia. Sophia attended Eastside High School and was a two-time all-region selection during her high school career. Through the first 10 games of 2024, she has scored one goal and recorded three assists. Next, management professor John Finley was named by Lizz Forshaw , a graduate student forward from Stockton, England. Lizz, who attended IMG Academy in south Florida, has scored four goals and recorded four assists this season. During her senior year in 2023, she scored three goals and recorded two assists. As a junior in 2022, Lizz scored three goals and recorded fo

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

Hammer joins Turner College Finance Faculty

The Turner College's Department of Accounting and Finance welcomes Melissa Ingle Hammer , who joins the group as an adjunct faculty in finance. Hammer graduated from the Turner College in 2005, after earning a BBA in finance. She later went on to earn an MBA from Auburn University, a Specialist Certificate in Conduct Risk from the University of Manchester, a Certificate in Team Culture from the University of Pennsylvania, and a Certificate in Executive Presence from Cornell University. Hammer is the SVP of Fair Lending Product Management with RiskExec at Asurity. She previously worked as Compliance Manager of Fair Lending at Synovus, a senior regulatory consultant with Wolters Kluwer, and as VP of Compliance at TD. This semester Hammer will be teaching FINC 3135, Financial Institutions and Technologies. Turner Business welcomes Melissa and wishes her a great first semester in the Turner College.

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