CSU Grad Reaches Banking Career Pinnacle

Columbus State University graduate Scott Swafford recently a career milestone with his promotion to President/Chief Operating Officer of United Bank in Forsyth, Georgia. Swafford joined United Bank in 1997 as a lender in the bank’s Griffin division. In his 26 years with the Company, he has held numerous leadership roles, including Senior Lender, Division President, Director of Special Assets, Chief Credit Officer and since 2016, Chief Operating Officer. “We are excited to add the title of president to Scott’s current role as Chief Operating Officer. It is an honored achievement, recognizing his impactful leadership throughout his tenure with United Bank,” said John Edwards, chairman of United Bank. “Scott has a reputation as a solid, thoughtful visionary and is responsible for leading us through much of the Bank’s growth and evolution over the last 15 years.” United Bank is a closely held Georgia community bank chartered in 1905. It is based in Zebulon and has $2.3 billion in assets. It has operated in Newton County since 2007 and its 18 bank offices serve 11 counties in the southern crescent footprint beneath metro Atlanta, spanning from Newnan to Madison, and as far south as Thomaston and Forsyth.

Hat tip to the CSU Office of Alumni Engagement for alerting us to this news.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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