New Research by Turner College Economist Examines Test-Taking Strategies and Outcomes in Business Education

In their new study on test-wiseness strategies in business and economic education, Turner College economist Frank Mixon and his co-author Steven Caudill of Florida Atlantic University point out that the use of large lecture halls in business and economic education often dictates the use of multiple-choice exams to measure student learning. Their study, which appears in the latest issue of Stats, asserts that student performance on these types of exams can be viewed as the result of the process of elimination of incorrect answers rather than the selection of the correct answer. More specifically, how students respond on a multiple-choice test can be broken down into the fractions of exam questions where no wrong answers can be eliminated (i.e., random guessing), one wrong answer can be eliminated, two wrong answers can be eliminated, and, eventually, all wrong answers can be eliminated. The data for the study come from student performance on a final exam in a principles of microeconomics course. These consist of 94 exam grades over each of 100 questions. The final exam consisted of multiple-choice questions, with four answer choices offered for each question. The empirical model is a mixture of binomials in which the probability of a correct choice depends on the number of incorrect choices eliminated. Thus, for each of the 100 questions on the exam, students can eliminate zero, one, two, or three incorrect answers. Eliminating zero incorrect answers is considered random guessing and eliminating three incorrect questions results in a correct response. Between these two extremes is what Mixon and Caudill refer to as “informed guessing,” where one or two incorrect answers have been eliminated. The results indicate that the responses to about 26 percent of the questions on the exam can be characterized as random guessing. Additionally, about 12 percent of the questions were answered with one incorrect choice eliminated, while about 61 percent of the questions were answered as if two incorrect choices had been eliminated. Finally, none of the questions on the exam was completed after eliminating all of the incorrect choices. Stats is an international, peer-reviewed journal on statistical science. The journal focuses on methodological and theoretical papers in statistics, probability, stochastic processes and innovative applications of statistics in all scientific disciplines including biological and biomedical sciences, medicine, business, economics and social sciences, physics, data science and engineering.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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