Turner College Faculty Book Authors to be Celebrated at Upcoming Event

CSU’s Office of Research and the Graduate School are partnering with CSU Libraries to host a celebration of Faculty Research and Creative Endeavors in February. The event, which is scheduled for February 23, 2023, will celebrate CSU faculty book authors, along with composers, artists, and musicians. Faculty from CSU’s Turner College of Business will be among those celebrated. One of these is Phil Bryant, an associate professor of management in the Turner College. Bryant is the co-author of Managing Employee Turnover: Dispelling Myths and Fostering Evidence-Based Retention Strategies, which was published by Business Expert Press in 2012. Co-authored with David Allen of the University of Memphis, the book culminates volumes of academic research on employee turnover into a practical guide to managing retention. Work by Turner College economist Frank Mixon will also be celebrated at the event. Mixon is the author of a number of books, with the most recent being War Movies and Economics: Lessons from Hollywood’s Adaptations of Military Conflicts, which was co-authored with Laura Ahlstrom of Oklahoma State University and published by Routledge in 2020. Mixon’s portfolio also includes A Terrible Efficiency: Entrepreneurial Bureaucrats and the Nazi Holocaust, which was published by Palgrave Macmillan in 2019, and Economic Behavior, Economic Freedom, and Entrepreneurship, which was published in 2015 by Elgar Publishing. The latter of these two was co-edited with Richard Cebula of George Mason University, Joshua Hall of West Virginia University and James Payne of the University of Texas – El Paso. That same year, 2015, Palgrave Macmillan also published Mixon’s book titled Public Choice Economics and the Salem Witchcraft Hysteria. Finally, Mixon is currently working on a new title, The Beauty Premium in Academe: An Economic Approach, with Jasmine Bordere, an associate professor of accounting in the Turner College.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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