Skip to main content

Heriot Delivers SCORE Workshop on New Business Strategy

The Turner College of Business hosted a Service Corps of Retired Executives (SCORE) workshop on November 9th aimed at helping new entrepreneurs and small business owners understand the importance of business strategy.  The workshop was delivered by Turner College management professor and holder of the Ray and Evelyn Crowley Chair in Entrepreneurship, Kirk Heriot, who also serves as a mentor and Vice Chair for Workshops for the Columbus chapter of SCORE.  During his presentation, Heriot discussed the differences between operational effectiveness and strategy, as well as the differences between a differentiation strategy and a low cost strategy.  As Heriot explained, a successful or sustainable strategy is about being different from rival firms in a purposeful way, not just for the sake of being different.  This means doing activities that are different from those of rival firms.  In making these points, Heriot referred to the example of Southwest Airlines, a no frills airline that emerged after deregulation of air travel in the late 1970s.  Unlike its rivals, Southwest Airlines did not offer assigned seating, in-flight meals, baggage transfers, and instead focused on moving customers quickly through the on- and off-boarding process and more effectively utilizing is air fleet.  These choices kept its costs low, which often made it possible for the company to appeal to customers on the pricing dimension.

SCORE is a not-for-profit organization with 240 Chapters across the United States.  Each SCORE chapter works individually with clients and also presents workshops on topics such as staffing a business, practical market research, interpreting and using financial systems, social media marketing, strategic management in small firms, legal issues affecting a business, and human resource tips.  The Columbus chapter of SCORE was honored in 2020 as the most improved chapter in both Georgia and across the southeastern U.S.  It also won a Platinum Chapter Excellence Award that same year, which is the highest level award a chapter can receive in recognition of its outstanding service to its clients.  SCORE Columbus is open to anyone who is interested in presenting a workshop that will be of interest to small business owners and entrepreneurs.  “Hosting a workshop is a great way to serve the community and make an impact on the lives of people in our region.  Please reach out to me even if you have even just a little bit of interest.  I can help you create a presentation and help you prepare for your SCORE workshop,” Heriot stated. 

Labels:

Comments

Post a Comment

Popular posts from this blog

ABDC Releases 2025 Journal Review, Now Ranks Journal Edited by Phil Bryant

The long-awaited journal review being conducted by the Australian Business Deans Council (ABDC) has been released and there are a number of news items that relate to faculty in the Turner College. One of these is the ABDC's decision to now include  Compensation and Benefits Review in its journal rankings. This is big news for the Turner College as its editor, Phil Bryant , is a professor of management in the Turner College. The ABDC is proposing that the journal enter its system for the first time as a C-rated journal. Acting Turner College Dean Tesa Leonce sits on the journal's editorial board, while Turner College management professor Mark James has guest-edited an issue of the journal. Published by SAGE,  Compensation & Benefits Review is the leading journal for senior executives and professionals who design, implement, evaluate and communicate compensation and benefits policies and programs. The journal supports compensation and benefits specialists and academic ex...
Post a Comment
Read more

New Butler Center Report Identifies Employment Gaps in the Columbus Area

Officials in the Turner College's Butler Center for Research and Economic Development recently put the finishing touches on an extensive report on trends in educational programs and occupations in the Columbus area. The report also includes data on business and technology trends.  According to Fady Mansour , Director of the Butler Center, there are several key takeaways from the report regarding 10 occupational gaps that currently exist in the Columbus area. First,  software development occupation exhibits the biggest labor shortage, with the report adding that the TSYS School has a bachelor's degree program in information technology along with a new AI track for the bachelor's degree in computer science, both of which can qualify students for this occupation. Other educational programs are in demand, such as computer programming and cloud computing. Second, there is a gap of 30 employees per year in general and operations management. This gap could be addressed by the Turn...
Post a Comment
Read more

Turner Business Chats with Kevin Hurt about Leadership Research Program

Our 5 September 2025 profile of Turner College management professor Kevin Hurt has been a popular one here at Turner Business . That blog post focused mainly on the  portfolio of leadership research that he has  steadily built up over recent years into one that is unmatched in the Turner College. We recently visited with Hurt to discuss his research endeavors. The transcript of that visit appears below. TB: ‎ Turner Business recently profiled your growing list of research publications in leadership. What would be your assessment of how your research program in leadership has gone so far? KH:  Overall, it has been a rewarding journey. I appreciate that the Turner Business profile acknowledged my work, particularly in the area of servant leadership. While journal publications are a measure of success for us as faculty, to me that success also includes building the next generation of leaders. It was the latter that inspired me to leave a Fortune 500 corporation and seek...
Post a Comment
Read more