O’Donnell’s Study Examines Firms’ Export Performance

What can small and medium size firms (SMFs) do to improve their export performance? This is the research question posed in a new study by Turner College marketing professor Ed O’Donnell that appears in a recent issue of the International Journal of Business Management and Commerce. O’Donnell’s study posits that SMFs that adapt the visible peripheral attributes of their products, such as brand name and packaging, to comply to host market norms will experience higher levels of export performance than those that adapt their physical product or that use some other strategy. To test this theory, he examines data on exporters in the U.S., China and Romania. The U.S. was used to represent developed markets because it is one of the largest global markets with an income per capita that is comparable to other developed markets. O’Donnell chose Romania and China because they represent two distinct types of emerging markets with respect to market size and growth rate. Statistical analysis discussed in the study suggests that SMFs’ export performance is positively and significantly related to peripheral product adaptation, while no relationship was found between core product adaptation and SMF export performance. When separate tests are conducted for the U.S. only and for both Romania and China, empirical support for the main hypothesis is again found. As O’Donnell concludes his study, the evidence indicates that emerging market SMFs and developed market SMFs both stand to benefit by following this product adaptation strategy
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Seven Turner College Management and Marketing Faculty Have Combined to Produce Eight A-Level Journal Publications Between 2021 and the Present

A number of faculty in the Turner College's Department of Management and Marketing, which includes faculty in management information systems, have produced A-level journal publications in the last few years. This report covers that activity, starting with John Finley , the chairperson of the department. Professor Finley published a paper in the Journal of Computer Information Systems in 2022. Finley is joined by Kirk Heriot , the Crowley Distinguished Chair in Entrepreneurship. Heriot, who earned a PhD in management from Clemson University, published in a 2021 issue of Small Business Economics . One of the study's co-authors, Andres Jauregui of Fresno State University, was previously a member of the Turner College's economics faculty. Next is Johnny Ho , a professor of management, who has a 2022 publication in the Journal of Computer Information Systems . Ho has won CSU's Excellence in Research Award on multiple occasions, while he has compiled 2...

TSYS School, Jianhua Yang, Lixin Wang Each among Top Five in the World

New research by computer scientists in the School of Information Technology at Universiti Utara Malaysia that ranks institutions and individuals on the basis of scholarship in the area of stepping-stone attacks heaps praise on the Turner College’s TSYS School of Computer Science and two of its faculty – Jianhua Yang and Lixin Wang . The article, published in the April 2023 issue of the International Journal of Research in Engineering and Science , provides a bibliometric analysis of both publication and citation data from 2000 to September of 2022 related to research on stepping-stone intrusion. Among several results, it reports that Columbus State University ranks second worldwide, trailing only the University of Houston, using total publications on the subject as the basis of comparison. A number of other U.S. institutions appear in the top 10, including third-ranked North Carolina State University, fourth-ranked University of Illinois, sixth-ranked Iowa State U...

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