CSU Honors Synovus with a Renaming Ceremony

Columbus State University's Center for Commerce and Technology became the Synovus Center of Commerce and Technology in November of 2018. “This naming is recognition of the long role that Synovus has had in supporting and shaping both the community of Columbus and the campus and curriculum of Columbus State University,” said CSU President Chris Markwood. “It is especially appropriate that the highly-respected Synovus name be tied to the home of our innovative business and computer science programs, which Synovus has so generously supported.”

Synovus has contributed or pledged more than $6 million to Columbus State University over the last two decades. The company's leaders have led recent capital campaigns, and their support has gone directly to help women's athletics, student scholarships, the music program, the TSYS Department of Computer Science and the university's financial success program. Synovus has also been a strong supporter of CSU internships, hired CSU graduates, and participated in community development efforts.

“The decades-long partnership between Synovus and Columbus State has been mutually beneficial to our company and the university and, even more important, tremendously fruitful for the Chattahoochee Valley,” said Kessel Stelling, Synovus Chairman and CEO, and Member of the Board of Regents of the University System of Georgia. “We are grateful for our relationship with CSU and honored to be recognized with this renaming.” Synovus executives have individually provided valuable support to CSU, serving in leadership roles and providing the university with valuable guidance, wisdom, and involvement. Jimmy Yancey, a CSU alumnus who served as Synovus president and chairman of the board, chaired CSU's Investment in People campaign that ended in 2005 with more than $100 million raised and helped create CSU's RiverPark campus. James H. Blanchard, who served as chairman and CEO of Synovus for more than 35 years, created the annual Jim Blanchard Leadership Forum at CSU, which has become one of the most impressive gathering of leaders in the nation.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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