Turner Business

New research by Turner College economics professor Frank Mixon and his colleague Kamal Upadhyaya of the University of New Haven points out that during the 1930s famed Harvard University president James Bryant Conant created the concept of a “clinical professor,” his term for a talented professional who not only is familiar with the problems of instruction, but is also well-versed in the theoretical advances in, and in the instruction of, their chosen subject. As Mixon and Upadhyaya indicate, the concept of the clinical professor – sometimes referred to as a “professor of practice” or something similar – is now in widespread use in academe, including in the various business disciplines. As Mixon explained to Turner Business, “At research universities, clinical faculty are often viewed as key inputs into the production of scholarship, given that their utilization allows more research-oriented faculty to enjoy reduced teaching loads and advising responsibilities. At the same time, the ...

According to IvyClimbing.com, as business education tends to focus on functional areas, such as accounting, marketing and finance, where the courses are often organized around a focus on the “how.”  This type of educational training is typically preceded by a more general education, often referred to a pre-business education, focusing students’ attention to the “why.”  It is this type of educational training that Turner College management professors Neal Thomson and Kirk Heriot are looking into in their new research examining the history of the pre-business curriculum over the past 100 years.  As part of their analysis, they are also proposing some recommendations to update the pre-business curriculum so that it better reflects the current era of business education and the needs of businesses.  Thomson and Heriot are also teaming on a second project investigating the relationship between social attribution styles and preferences for procedural or distributive just...

New research by computer scientists in the School of Information Technology at Universiti Utara Malaysia that ranks institutions and individuals on the basis of scholarship in the area of stepping-stone attacks heaps praise on the Turner College’s TSYS School of Computer Science and two of its faculty – Jianhua Yang and Lixin Wang .   The article, published in the April 2023 issue of the International Journal of Research in Engineering and Science , provides a bibliometric analysis of both publication and citation data from 2000 to September of 2022 related to research on stepping-stone intrusion.   Among several results, it reports that Columbus State University ranks second worldwide, trailing only the University of Houston, using total publications on the subject as the basis of comparison.   A number of other U.S. institutions appear in the top 10, including third-ranked North Carolina State University, fourth-ranked University of Illinois, sixth-ranked Iowa State U...

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries.  He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis.  Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance.  His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years.  As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.”  With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, ...

Instruction by Turner College associate professor of management Laurence Marsh is a key component of the Turner College’s graduate program in organizational leadership.  One of the courses that he instructs in that program is MSOL 6125, Negotiations and Conflict Resolution.  Thus, it is not surprising that, in terms of research, he is currently investigating negotiations, particularly the role played by gender differences.  Marsh recently visited with Turner Business to discuss this work, which he is conducting with Hyeran Choi, formerly of CSU’s Turner College and currently of Chung Ang University in South Korea.  As Marsh explained, “We are using three negotiation scenarios and collecting subject responses in these scenarios where they are negotiating with someone of the same sex or the opposite sex.  We are also collecting data on multi-party negotiation scenarios where the gender mix is varied for each observation.”  This project by Marsh and Choi...

On Wednesday, April 19, the Board of Regents of the University System of Georgia approved Columbus State University’s request to rename its business school as the D. Abbott Turner College of Business & Technology. The name change, Dean  Deborah Kidder  notes, comes after input from multiple stakeholder groups – students, employees, alumni, partners and its advisory council members. Collectively, these groups strongly favored emphasizing the role both business and technology share in advancing the college’s strategic and competitive advantages. “The change encapsulates the essence of our competitive advantage as a college rooted in both business and technology,” said Kidder, who also serves as the college’s Bill Heard Endowed Chair of Business Administration. “Now more than ever, technology is at the heart of business. Because the Turner College is AACSB accredited, business and technology are intertwined through our curriculum – meaning our students ben...

Turner College business students were treated by a visit from Michelle Zeller, a Chief Marketing Officer with 30 years of professional experience.  Zeller currently serves as an executive advisor to Think Consulting, a national technology and operations advisory practice that provides on-the-ground transformation and consulting, led by executives and adapted for the mid-market.  She is also a C-Suite member of Chief, a private network built to drive more women into positions of leadership.   Zeller shared her experiences and expertise with three separate business classes on April 19, 2023.  Turner Business joins the Turner College’s administration and faculty in thanking Michelle for investing in our students.