Thomson, Heriot Exploring Business History and Social Attribution in New Research Projects

According to IvyClimbing.com, as business education tends to focus on functional areas, such as accounting, marketing and finance, where the courses are often organized around a focus on the “how.” This type of educational training is typically preceded by a more general education, often referred to a pre-business education, focusing students’ attention to the “why.” It is this type of educational training that Turner College management professors Neal Thomson and Kirk Heriot are looking into in their new research examining the history of the pre-business curriculum over the past 100 years. As part of their analysis, they are also proposing some recommendations to update the pre-business curriculum so that it better reflects the current era of business education and the needs of businesses. Thomson and Heriot are also teaming on a second project investigating the relationship between social attribution styles and preferences for procedural or distributive justice. Social attribution is a concept in social psychology referring to the inferences that people make about the causes of events and behavior, where social attribution styles can be used to understand how and why individuals respond to behaviors and situations. Procedural justice refers to the idea of fairness in the processes that resolve disputes and allocate resources among individuals, while distributive justice refers to the perceived fairness of how rewards and costs are shared by or distributed across members of a group. Turner Business looks forward to a review of the findings of this ongoing research.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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