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CSU to become Exclusive Territory of Coca-Cola Beginning April 1st

CSU recently awarded its non-alcoholic beverage vending and pouring rights to Coca-Cola Bottling Company United Inc., making the university a Coca-Cola-only campus beginning April 1. Under the new agreement, Coca-Cola and its family of products will be featured across all campus vending machines and beverage locations. The partnership offers several advantages for CSU and its students, including scholarships, contributions to student life programs, and funding for campus marketing initiatives and student engagement activities. The agreement also provides sponsorship support for campus events and athletics, as well as product rebates. CSU leaders say the partnership aligns with its efforts to foster a more active and engaging environment and will boost campus events, support student programs and create new collaboration opportunities between CSU and Coca-Cola United. Although the new agreement officially takes effect next week, a wider selection of Coca-Cola products started rolling out across campus during the CSU’s spring break last week. Somewhere ad exec Don Draper is smiling.

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