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Hodhod, Heriot and Grad Students Team to Investigate Entrepreneurial Decision-Making

New research by TSYS School computer science professor Rania Hodhod, Turner College management professor Kirk Heriot, and TSYS School graduate students Md. Nurullah, Helle Friis and Walker Smith moves beyond anecdotal evidence to uncover deeper insights into entrepreneurial decision-making by employing artificial intelligence (AI) and natural language processing (NLP) in order to analyze feedback from 100 entrepreneurs. By processing large datasets, the study, which appears in the current issue of Electronics, identified patterns and correlations that provide valuable perspectives on the evolving landscape of entrepreneurship, with implications for education, policy, and practice. This project is the latest collaboration between TSYS School and Turner College faculty, and involves two distinguished chair holders in Hodhod, who holds the Rothschild Chair in Business Leadership, and Heriot, who holds the Crowley Chair in Entrepreneurship. 

 
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