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New Study by Johnny Ho Examines Role of Generative AI in Management Education

As interest surrounding the use of generative AI in schools grows, research examining the effects of generative AI in education and learning remains sparse. New research by Turner College management professor Johnny Ho and Yaojie Li of the University of New Orleans aims to demystify the potential of generative AI by evaluating the performance of ChatGPT in addressing operations management problems and questions. The findings of their study, which is set to appear in a future issue of the International Journal of Services and Standards, reveal that ChatGPT generally performed well but struggled with aspects of Bloom’s taxonomy, suggesting its limitations in higher-order cognitive tasks. This particular finding underscores the importance of collaboration among educators, learners, and generative AI to enhance educational outcomes. Lastly, the study also explores the role of prompt engineering and custom GPTs in improving education and learning in operations management courses. Taken as a whole, the study provides significant insights into operations management education and pedagogy, unveiling many opportunities for future research.

  
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