New Study by Zhou Presents Technique to Reduce Energy Consumption of Cloud Data Centers

With the rapid growth of cloud computing, frequent workload bursts show an increasing influence on the quality of service and energy efficiency of cloud-based data centers. Existing virtual machine placement schemes are expected to optimize either quality of service or energy efficiency for cloud data centers running under bursty workload conditions. To bridge this gap, new research by TSYS School computer scientist Yi Zhou and his colleagues at Jinan University, Hainan University, University of Exeter and Auburn University proposes a burst-aware and thermal-efficient virtual machine placement technique that leverages a split-and-recombine algorithm to deal with bursty workloads. Their technique prioritizes critical workloads while preventing low-priority workloads from starvation, thereby assuring quality of service. It does so by utilizing an enhanced simulated annealing algorithm to offer optimal thermal-efficient virtual machine placement solutions, aiming to minimize the energy consumption of data centers. To facilitate estimating energy consumption, a thermal model that takes into account heat re-circulation effects is integrated into their technique. Experiments discussed in the study, which is set to appear in a future issue of IEEE Transactions on Services Computing, indicate that the proposed new technique reduces workload delay by 18%, while also lowering total energy consumption by anywhere between 27.8% and 49.4%.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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