Turner College Alum Blazing a Path in FinTech

When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Assisting on the fintech side of that effort is Turner College alum Daniela Castillo Raubenheimer, who graduated Summa Cum Laude with a double major in accounting and finance in 2010. While a student in the Turner College, Daniela was a member of the Georgia Communication Association, the National Society of Collegiate Scholars, Phi Beta Delta and the Columbus Hispanic Association. She was also listed Who’s Who Among Students in American Universities and Colleges and selected as a top 10 student for the CSU Honors Conference. These accomplishments all occurred while Daniela was also a scholarship athlete on CSU's varsity tennis team. During her playing days Daniela was a member of an NCAA top 5 tennis program, during which time she was also nominated as CSU's student-athlete of the year.

Daniela's higher education journey did not end with her studies in CSU's Turner College. In fact, in 2016 she earned an MBA with a concentration on marketing and consulting from UCLA's Anderson School of Management. While at UCLA, she was the VP of Professional Development for the Women's Business Connection, Director of International Affairs for the High Technology Business Association, and President of the Anderson tennis team. Daniela later earned a Data Analytics and Visualization Certificate from General Assembly, a Leadership Certificate from the Hispanic Alliance, a FinTech Certificate from the Harvard School of Business, and a User Experience Design Certification from General Assembly.

After joining Meta in 2021, Daniel led its global payment network partnerships with Visa, Mastercard, Amex and Discover, including business development for Meta's core product experiences (i.e., ads, donations, e-commerce, marketplace, P2P, and messaging payments). Currently, she is leading Meta's strategy and roadmap for open banking and banking as a service partnership. After completing a marketing internship at Merrill Lynch, Daniela began her career as a marketing research analyst with Top Doctors Labs. From there she transitioned to Premium Segment Marketing Analyst for Banco de Bogota, and later to Client Consulting Director for Visa. These professional experiences took Daniela from Columbus, Georgia, to Bogota, Colombia, and then to San Francisco, California, where she lives and works today.

Comments

Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

Turner Business

Search This Blog