Ray Nominated for 2024 CSU Faculty Service Award

TSYS School professor of computer science Lydia Ray has been nominated by the Turner College's Awards & Scholarships Committee for the 2024 CSU Faculty Service Award. This award is to recognize those members of the faculty who have contributed outstanding professional service to the University and/or community. Service is defined as the contribution of the faculty member's expertise in his or her discipline to worthwhile efforts of the university, community, educational, environmental, business and economic life of the community. When they think of Ray's faculty service at CSU, what quickly comes to mind for most CSU faculty members is her 2021-2022 academic year service as executive officer of CSU's faculty senate. Moreover, many CSU faculty would consider this work enough to qualify one for a service award. However, Ray's case for a university service award is much deeper than just that endeavor. For example, a strong element of Ray's award portfolio illustrates how she assists academic disciplines outside of the Turner College with their technology needs. Illustrations of this include assisting Oxbow Meadows with technological options for visitors with reduced human interaction during the COVID-19 pandemic. With the help of a graduate student in computer science, Ray designed a database that would store all information about each of Oxbow Meadows' exhibits. This also involved designing an app that could read a QR code and display all information relevant to that exhibit. In another illustration, Ray and two undergraduate students in computer science assisted CSU chemistry professors in developing an app to assist visually impaired students in working with chemistry lab materials and equipment. Ray and her team designed and implemented an app that would read a QR code on each lab apparatus that would play an audio player to provide safety information/instruction in audio mode. Not only do these illustrations demonstrate how Ray's expertise serves faculty across CSU's campuses, they also show he she is uniquely able her service endeavors into experiential learning opportunities for her students. The winner of the 2024 CSU Faculty Service Award will be announced in April of 2024. Turner Business wishes Lydia the best of luck.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

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In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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