Rounding Out the Turner College's AACSB Research Portfolio

The Turner College is seeking re-accreditation by the Association to Advance Collegiate Schools of Business (AACSB) after the end of this calendar year. This process requires submission by the Turner College of a progress report, which is due near the middle of December of 2023. After that, an AACSB visitation team will visit the Turner College for three days in early March of 2024. A few weeks after that visit the Turner College Dean, Deb Kidder, will be notified of the results of the review by AACSB. A substantial part of this process involves judgment of the scholarly activity of the Turner College faculty. This activity includes the quantity and quality of the journal publications across the College's faculty. Turner Business has previously reported on the College's A-level and B-level journal publications portfolio. This blog entry previews the bulk of the remainder of the Turner College's robust research portfolio, which consists of the 22 C-level journal publications since the last accreditation process. These publications appear in 17 separate academic journals, which are pictured at the bottom of this blog entry. A total of 10 Turner College business faculty have contributed to this achievement, representing five of the College's six business disciplines. Turner College faculty who have contributed to the organization's C-level journal publications are recognized below.

Accounting

Jasmine Bordere, Associate Professor

Economics

Tesa Leonce, Professor and Associate Dean

Frank Mixon, Buck Professor

Management

Phil Bryant, Associate Professor

John Finley, Associate Professor and Department Chair

Mark James, Associate Professor

Robin Snipes, Professor

Management Information Systems

Yoon Lee, Assistant Professor

Jennifer Pitts, Professor

Marketing

Sungwoo Jung, Professor

There is still more time to add to the above list and the journal collection below. Stay connected to Turner Business for future reports on the Turner College's AACSB accreditation activities as the decision date approaches.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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