Snipes Surpasses 1,500 Google Scholar Citations

Research by Turner College professor of management Robin Snipes recently surpassed 1,500 career Google Scholar citations. Additionally, Google Scholar reports that her i10-index is equal to 16, meaning that Snipes has published 16 studies that have each garnered at least 10 citations. Google Scholar also reports two additional metrics. One of these is a scholar’s h-index, which is the largest number, h, of a scholar’s publications that have each garnered at least h citations. Snipes’ h-index is 14, meaning that her 14 most-cited studies have each generated at least 14 citations. Another Google Scholar metric is a scholar’s g-index, which is the largest number, g, of a scholar’s publications that have collectively garnered at least g² citations. Snipes’ g-index is 38, meaning that her 38 most-cited studies have collectively produced at least 1,444 citations.

Snipes’ top-cited publication is a 2005 study on which specific facets of employee job satisfaction have the largest effect on customer perceptions of service quality that appears in the Journal of Business Research. This piece was co-authored with Sharon Oswald and Achilles Armenakis, both of Auburn University, and Michael LaTour of the University of Nevada – Las Vegas. Snipes’ second most-cited publication is a 1996 study on the use of fear appeals in advertising that appears in the Journal of Advertising Research. This paper was co-authored with LaTour and Sara Bliss of Auburn University. Robin Snipes has a Ph.D. in Human Resource Management from Auburn University. She has work experience as a Marketing Manager at Printpack, Inc. (Atlanta, Georgia) and Tom’s Foods (Columbus, Georgia), and consulting experience working with firms such as Cambria Consulting, Inc. (Boston, Mass.), Microsoft, the Columbus Water Works, and St. Francis Hospital. Snipes has also assisted several non-profit organizations in the development of management strategies over the years, including Second Harvest Food Bank, New Horizons, the American Red Cross, the American Cancer Society, Columbus Hospice, and the Concharty Council of Girl Scouts.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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