Spring 2023 Graduation Marks Firsts and Lasts

Four graduation-related events were held at Columbus State University on May 11 and 12 to celebrate the 948 CSU students who comprise the university’s Spring 2023 graduating class. As many as 494 graduates identified themselves as first-generation college students, while this spring’s graduating class range in age from 18 to 70 years old. More than 88% (835 students) of the spring class hails from Georgia, with the remainder representing 21 other states and territories. Nearly 4% (35 students) of the spring class represents 20 different countries, with the highest concentration hailing from India. Among the graduates were 21 active-duty servicemen and servicewomen (2% of all graduates), and 38 military veterans (4% of all graduates). This spring’s class of graduates included 294 institutional scholarship recipients, 395 HOPE Scholarship recipients, 38 athletic scholarship recipients and 158 external scholarship recipients. These awards total more than $8 million. This spring’s ceremonies marked the last over which Dr. John M. Fuchko III will preside as interim president. This spring’s class also marked the first graduates of the D. Abbott Turner College of Business & Technology, following the college’s name change in April of 2023. Two of those graduates, Sparks and Trey Mixon, are sons of Turner College economics professor Frank Mixon. Sparks received a BBA in marketing, while Trey earned a Nexus degree in cybersecurity. Trey previously earned a BA in history in December of 2021, and after that a certificate in cybersecurity in December of 2022. He is a 2017 graduate of Calvary Christian School, while Sparks is a 2019 graduate of Northside High School. Sparks plans to advance in his career with United Parcel Service, while Trey is pursuing graduate studies in cybersecurity management.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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