New Research by Hodhod Examines Behavior of Socially Intelligent Agents

New research by TSYS School computer scientist Rania Hodhod and her colleagues from Princess Nourah bint Abdulrahman University, Ain Shams University, Cairo University and King Abdulaziz University extends prior work investigating effective ways to interact with socially intelligent agents in unpredictable environments. Hodhod and her co-authors point out that behavior trees allow for knowledge to be represented in graphical formats that provide a way for socially intelligent agents, which are agent systems that are able to connect and interface to humans (e.g., robotic systems, computational systems), to effectively interact with received information. The studies explains that behavior trees are capable of storing prior social experiences that can be used by socially intelligent agents to provide adequate human-like interactions when facing new social situations. According to Hodhod, “one challenge appears when a social agent with vast past experiences – represented as a forest of behavior trees – tries to retrieve a similar behavior tree to learn from in order to provide plausible interactions in the current situation in a cost-effective manner. With their inherent temporal structure, cognitive scripts can facilitate the use of contextual retrieval techniques on behavior trees.” This study, which appears in the latest issue of Electronics, introduces novel hybrid retrieval techniques that group behavior trees, represented as cognitive scripts, into compact clusters that can then be used to retrieve the most similar behavior tree to a query in real time without noticeable delay. Examination of the performance of the proposed hybrid-retrieval technique using a semi-structured dataset of cognitive scripts indicates that the technique proposed by Hodhod et al. is more cost-effective than other clustering techniques as it produced a shorter average retrieval time.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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