TSYS School Researchers Address Deficiencies in Internet-Based Intrusion Detection Methods

New research by TSYS School computer scientists Jianhua Yang and Lixin Wang addresses deficiencies in network-based stepping-stone intrusion detection methods using packet crossover. As they point out in the study, which appears in the December 2022 issue of Journal of Wireless Mobile Networks, Ubiquitous Computing, and Dependable Applications, previously known network-based approaches for stepping-stone intrusion detection either do not work effectively in the Internet environment, are inefficient as they require a large number of packets to be captured and analyzed, or have limited performance as the length of a connection chain must be predetermined. In explaining the vexing nature of the issue, Yang points out that “none of these existing methods to detect stepping-stone intrusion can be used to estimate the length of upstream connection sub-chain, which has been a long-standing and challenging open problem in this research area. [W]e develop effective network-based methods for [stepping-stone intrusion detection] using packet crossover that can be used to estimate the length of a downstream sub-chain as well as that of an upstream sub-chain. Since the number of packet crossovers can be easily calculated, our proposed algorithms for [stepping-stone intrusion detection] are easy to use and implement.” Working alongside Austin Lee, a computer science student at CSU, and Peng-Jun Wan, a computer scientist at the Illinois Institute of Technology, the researchers provide rigorous technical proofs and well-designed network experiments that verify the effectiveness of their proposed method of dealing with stepping-stone intrusion detection. According to Yang, “To the best of our knowledge, this is the first work that can effectively estimate the length of the whole connection chain, including the upstream sub-chain.”

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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