With more than 25 years of experience in the healthcare and
real estate development industries, Denise Kendust has a proven
track record of accomplishment for growing and increasing brand awareness and market
share in complex environments. Since
August of 2021, Denise has worked in Tallahassee, Florida, as the Assistant
Vice President for Community Engagement at HCA Healthcare, which is one of the
nation’s leading providers of healthcare services, comprising 182 hospitals and
approximately more than 2,300 sites of care, including surgery centers,
freestanding ERs, urgent care centers, and physician clinics, in 20 states and
the United Kingdom. Prior to holding this
position, she was a director of communications and community engagement for HCA
Healthcare in the Fort Walton-Destin market, where she supported and led the
community relations team at Twin Cities Hospital and the communications team at
Fort Walton Beach Medical Center.
Denise’s impressive business career has also included Columbus-area
employment. From 2004 to 2008, she was
Vice President of Marketing and Planning at Hughston Hospital, where she led
strategic planning initiatives and the overall coordination of the marketing
department. That experience was followed
by a two-year stint as Director of Corporate Business Development at Columbus
Regional Health, where she provided support and leadership to community
relations and physician sales teams, and external advertising agencies and
research firms. From 2011 to 2012,
Denise was the Director of Development and Marketing at the Pastoral Institute,
where she increased annual fundraising donations by $350,000 over the prior
period by developing and establishing new annual donor event and planned giving
program. Lastly, Denise completed a
three year tenure with the Pink Monarch Breast Center in Columbus from 2012
through 2015. In this role, she
increased patient volumes by 35% over the prior period.
Denise’s path to
professional success was paved by her education in the Turner College of
Business at Columbus State University.
She first earned a BBA in marketing from the Turner College in
1989. This was followed by receipt of a
Turner College MBA in 1996. Both degrees
were earned while working full time.
Additionally, during her MBA studies, Denise presented her research concerning
the internet and cultural taboos at the 12th Annual Pan-Pacific
Conference in New Zealand. Finally, her
educational experiences in the Turner College cultivated a respect for servant
leadership. Throughout her career,
Denise has given back to her community through volunteer efforts, including
service on the boards of the Destin Chamber of Commerce (2021), the Mattie
Kelly Arts Foundation (2018-2021) in Destin, Florida, and the Columbus Symphony
Orchestra (2013-2014).
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