Alumni Focus: Carina Marzari

In her current position as Product Manager for Business Strategy at DeVry University, Carina Marzari is responsible for managing the institution’s $130 million business programs portfolio. She assumed this role in early this year (2022), after previously working as a senior business analyst for DeVry University for almost six years (2016-2022). Marzari’s professional career prior to joining DeVry University began in 1999, as a marketing assistant at John Deere (1999-2002). Her work experience also includes service as a marketing team leader at Syngenta (2002), a senior marketing analyst at Kepler Weber (2002-2005), and a market research analyst at CME Group (2007-2008). As one would expect, Marzari’s impressive professional career has been facilitated by some noteworthy educational milestones, beginning with receipt in 2000 of an undergraduate degree in business administration and management from the Universidade Federal de Santa Maria. The Turner College of Business has also played a role in her preparation, as she earned an MBA from the Turner College in 2015, a feat that also included being named an outstanding MBA student prior to graduation. Marzari also recently added some post-graduate education in big data and analytics from the Keller Graduate School of Management at DeVry University in 2019. Lastly, Carina has also demonstrated the importance of servant leadership – an important value to both the Turner College and CSU – in her professional life. In addition to serving as a volunteer with the Sunshine Reading Program at Pleasant Hill Elementary School in South Carolina, Marzari has also provided her business acumen in the Implementation of marketing strategies to increase membership in the Frank Lloyd Wright Preservation Trust and the number of visitors to the Frank Lloyd Wright Home and Studio. Her efforts in the latter endeavor led to a seven percent increase in the number of visitors in the first year.

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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