Turner College Economist’s Textbook Hits Shelves

The second edition of Turner College economics professor Frank Mixon’s textbook, Economics and Finance for Leaders, hit shelves in August of 2022. Beginning with Chapter 1, “The Economic Way of Thinking,” the first several chapters provide students with the basic concepts applied later in the book. Mixon explained to Turner Business that in doing so the book presents many historical vignettes that the students find interesting. These include, but are not limited to, a lesson on how the Alchian-Allen theorem helped the Union win the Civil War, and the story of how the Pope’s 1966 decree, Paenitemini, which relaxed the rules on fasting and abstinence outside of Lent, affected at least four major markets. In addition to coverage of the time value of money, disequilibrium in the pricing of certain goods and services, the present value concept and the determination of bond yields and market interest rates, and how a market for human organs (for transplantation) might improve social welfare, the book also introduces students the games and economic behavior, law and economics and public choice. These chapters cover an array of issues that most students never realized involved the application of economics concepts. The book covers many of these issues using examples from sports, current events and pop culture, as well as from military conflict, which Mixon notes is beneficial to the members of the U.S. Army officer corps who enroll in the leadership track of the Turner College’s master’s degree program in organizational leadership (MSOL).

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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