Turner Business Faculty Trailblazers

Computing during Crises

Turner College assistant professor of management information systems Yaojie Li teamed with scholars from around the globe to publish two studies in the 2021 volume of IEEE Engineering Management Review, each of which deals with information technology in the era of COVID-19. In an investigation of how the COVID-19 epidemic affects the U.S. information technology (IT) labor market and, accordingly, how organizations choose to hire IT employees in the current situation, Li teamed with Xuan Wang of the University of Texas – Rio Grande Valley, Thomas Stafford of Louisiana Tech University, and Daqi Xin of Nankai University in China. This group of researchers compiled a dataset of 57,847 IT job postings from a large online employment website during the second half of 2020 in order to examine the relationships between pandemic severity and work arrangements (remote versus on-site), work schedules (part-time versus full time), and organizational sectors (commercial versus government versus nonprofit). The findings indicate that the U.S. IT market is in turbulence, and for both part-time and remote job postings. According to Li, “for governments and nonprofit organizations such as hospitals and schools, ‘frontline’ IT support professionals are highly prized, whereas commercial employers, including tech giants, are more interested in growing a remote IT workforce.” For the second study, which asserts that effective crisis response requires sophisticated knowledge management in organizations, Li is joined by Stafford, Wang and Yi Zhou, an assistant professor in CSU’s TSYS School of Computer Science. Li, Zhou and their colleagues propose an architecture – including its steps, outcomes and implications – in the form of an Agile Crisis Management System involving three specific stakeholders in order respond to shocks similar to COVID-19. According to Li, “agile systems development capabilities for crisis response systems are important, particularly for purposes of tailoring a crisis-oriented knowledge management system to a rapidly shifting threat landscape.”

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Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

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