Turner College associate professor of marketing Ed O’Donnell and colleagues Steven Brown of Georgia Gwinnett College and Lisa Chen of Fort Hays State University break new ground in a recent study on opinion leaders in organizations by presenting evidence from a sample of 646 individuals highlighting the importance of recognizing and enabling an organization’s members whose opinions are sought by their peers. Their study, published in a 2017 issue of the International Journal of Organizational Analysis, focuses on the transformational leadership quality of charisma and role modeling to examine the dynamics of the opinion leader-opinion seeker relationship. They find that organization opinion leadership influences the organization members’ attitudes and perceptions, and, as result, the opinion leader-opinion seeker phenomenon needs to be fostered by the organization’s leadership in much the same way that leadership fosters the organization’s overall culture.
The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s
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