The successful ability of a business to manage environmentally friendly
products, particularly in an age of heightened awareness of environmental
issues and stringent regulations, represents an important competitive
edge. New research by Turner College
management professor Johnny Ho and
colleagues from the University of New Mexico and ASML (a Dutch manufacturer)
discusses how differentiation in environmental quality and customer patience
impacts the choice of product introduction strategies. As an extension of this discussion, Ho and
his co-authors study the impacts of two types of technological solutions,
namely, Zero Sum and Synergy, on strategies for timing the introduction of
green products. Ho’s research, which
appears in a recent issue of the Journal
of Industrial and Production Engineering, ultimately develops mathematical
models to determine the optimal price, traditional quality, and environmental
quality required to maximize profit.
The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s
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