The successful ability of a business to manage environmentally friendly
products, particularly in an age of heightened awareness of environmental
issues and stringent regulations, represents an important competitive
edge. New research by Turner College
management professor Johnny Ho and
colleagues from the University of New Mexico and ASML (a Dutch manufacturer)
discusses how differentiation in environmental quality and customer patience
impacts the choice of product introduction strategies. As an extension of this discussion, Ho and
his co-authors study the impacts of two types of technological solutions,
namely, Zero Sum and Synergy, on strategies for timing the introduction of
green products. Ho’s research, which
appears in a recent issue of the Journal
of Industrial and Production Engineering, ultimately develops mathematical
models to determine the optimal price, traditional quality, and environmental
quality required to maximize profit.
Seven Turner College Management and Marketing Faculty Have Combined to Produce Eight A-Level Journal Publications Between 2021 and the Present
A number of faculty in the Turner College's Department of Management and Marketing, which includes faculty in management information systems, have produced A-level journal publications in the last few years. This report covers that activity, starting with John Finley , the chairperson of the department. Professor Finley published a paper in the Journal of Computer Information Systems in 2022. Finley is joined by Kirk Heriot , the Crowley Distinguished Chair in Entrepreneurship. Heriot, who earned a PhD in management from Clemson University, published in a 2021 issue of Small Business Economics . One of the study's co-authors, Andres Jauregui of Fresno State University, was previously a member of the Turner College's economics faculty. Next is Johnny Ho , a professor of management, who has a 2022 publication in the Journal of Computer Information Systems . Ho has won CSU's Excellence in Research Award on multiple occasions, while he has compiled 2...

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