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Third Edition of Mixon's Principles of Microeconomics Textbook Hits Shelves

The third edition of Turner College economist Frank Mixon's textbook, Principles of Microeconomics, recently published. This edition replaces the previous one, which published in 2022. In speaking with Turner Business, Mixon explained that the new edition contains additional material related to human capital theory, as it discusses research indicating that physical attractiveness has been found to boost the earnings of residential real estate brokers. Additions were also made to the textbook's discussion of comparative advantage. On this topic Mixon included discussions about the performance and pay associated with different types of running backs in the NFL and whether power hitting or pitching was Babe Ruth's comparative advantage. In the chapters on demand and supply, the textbook includes the results from classroom experiments concerning the market demand for Apple iPods and the overall market for extra credit points. In the chapter on production and costs, Mixon's book explains how the lessons of specialization and the division of labor can be taken from popular media, as it uses the recent Apple+ television series, Masters of the Air, to explore these concepts. Lastly, Mixon explained to Turner Business that work on textbooks seem to never end, as he is already planning updates to the text in preparation for the fourth edition.
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