Cotten Delivers Student-Centered Rite of Passage Lecture

Shortly after promotion to full professor, each CSU faculty delivers a lecture to the university community as part of CSU’s “Rite of Passage” series. Turner College finance professor Brett Cotten recently delivered such a lecture inside the Schwob Library on CSU’s main campus. Unlike many such presentations, Cotten’s rite of passage lecture was student-centered, as he discussed his involvement with the Turner College’s chapter of the Financial Management Association, the premier student organization for finance majors. Cotten also described his mentorship of students who have represented the Turner College in various competitions, and his leadership on student field trips to the financial district in New York City. In keeping with the student-centered nature of the lecture, the multimedia portion of Cotten’s lecture included a number of humorous memes about the challenges today’s students face with finance concepts like margins, calls, puts, and stop losses, as well as their frustrations dealing with the use of Excel to develop spreadsheets and solve complex problems. At points, he related students’ struggles with finance to his extracurricular passion for rock climbing.

“I . . . [opened my presentation by talking] about some of the challenges in keeping students engaged in quantitative courses. I finished up talking about the importance of financial education, and how while we offer a few perspectives classes relating to personal finance, we really need to expand our financial education opportunities to better prepare our students for success in the future.”

Brett Cotten, November 2022

Cotten earned a BBA from the University of Georgia, an MBA from Georgia State University, and a PhD from Florida State University. He joined the Turner College finance faculty from a similar post at East Carolina University.

Comments

Grant Hits Ground Running as New Turner College Marketing Intern

The Turner College's new marketing intern Lizzy Grant , a senior marketing major from Newnan who previously attended Gordon State College, where she played varsity soccer, and is scheduled to graduate from the Turner College in May of 2024, has hit the ground running in her new position. She recently played a large role in the creation of a video tour of the Synovus Center, the main campus home of the Turner College. The video helps to guide new students on where to go in the building and who they can talk to if they help. The video showcases the Student Services Center, the main lobby, and more. The video is played as part of a loop on video screens placed throughout the Synovus Center. Lizzy's list of activities at CSU is impressive. She is the Treasurer of the Turner College's Marketing Club, the President of Marketing for the Turner College's chapter of the Financial Management Association, and an Ambassador for the Turner College. She is also the Treasurer of her s

Jung Exploring Influence of Confucianism on Luxury Brand Performance in China, Japan and South Korea

In a recent chat with Turner Business , Turner College professor of marketing Sungwoo Jung made the point that luxury brands are gaining the degree of influence in many developing countries that they enjoy now in developed countries. He has been pondering this issue as part of his international marketing research program, which typically focuses on advertising, pioneering advantages and multi-cultural analysis. Currently, Jung is concentrating his energies on a cross-cultural analysis of brand equity that highlights luxury brands’ performance. His research finds that China, Japan and South Korea have each seen an increase in market share for luxury brands in recent years. As Jung explained to Turner Business , “These three countries share a common philosophical background – Confucianism.” With that point in mind, Jung and his coauthors are currently engaged in an investigation of how Confucianism influences consumer behavior in these three Asian countries, and how that behavior im

Turner College Grad Publishes Academic Study on Corporate Culture and Strategy

Former Turner College student Tamara Todorova , now an associate professor of economics at American University in Bulgaria (AUB), recently published a study on corporate culture and strategy. Todorova earned an MBA from the Turner College in 1996 and then went on to earn a doctorate in international economics from the University of Economics - Varna in 2001. She has been on the faculty at AUB since August of 2000. Todorova's study, which appears in the current issue of the International Journal of Business Performance Management , investigates how corporate culture helps to economize on the transaction costs of internal organization. As she explains, the dimensions of corporate culture that assist in this task include increasing trust and reducing intrafirm opportunism. Todorova's study demonstrates that setting common goals and a common direction reduces the sizeable costs of internal organization. Tamara's prior research appears in Economics of Transition , International

Turner Business

Search This Blog